What is Conversational Marketing?

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With the rise of social media and online platforms, many individuals use these technologies to fulfil their social needs. These platforms have become popular avenues for people to connect, communicate, and interact with others. And conversations have played an important role in the social dilemma of every human aspect. Hence people understand the importance and effective use of conversational marketing.

Conversational marketing is a brand-new way of marketing that encourages a more personal approach to potential customers. It treats every person as an individual who requires a unique message that speaks to them directly instead of impersonal templates and a ‘one size fits all’ message.

It’s removing the difficulty between businesses and customers by making it easier for them to talk to you. It helps you understand how your customers see your brand. It lets you talk to consumers in their language, on their own turf, and in a way that’s natural to them. In this article, we are going to explain what conversational marketing is and why they are the need for businesses

What is a conversation? According to Cambridge University, a conversation is between two or more people in which thoughts, feelings, and ideas are expressed, questions are asked and answered, or news and information are exchanged, which explains why marketing is important. You can only reach your customer when you talk to them.

A new way of interacting with customers

Look at conversational marketing as a way to build trust, credibility and credibility by giving customers a voice in the conversation. And as a way to improve the customer experience by always being more responsive, transparent and relevant to them. One of the top conversational marketing software is HubSpot. Try it out!

Artificial intelligence to improve the customer experience

It utilises artificial intelligence (AI) to improve the customer experience. AI Data Science uses natural language processing to understand the customer better and provide a more personalised experience. It can also help predict the customer’s needs, so you can deliver it before they ask.


An excellent example of how useful AI helps companies make intelligent decisions, saving time and energy wasted on repetitive tasks and improving employee productivity. For all your business needs, try AIDA! Our AI framework uses Transformer Architecture with the latest neural network architecture, dialogue importance, evaluates conversation turns, and efficiently manages dialogue with multiple turns.

AIDA helps automate tasks and predict ROI by analysing the existing data, understanding various problems and providing solutions. With AI NLP, you can clearly view customer sentiments: chat logs and conversations, news and blogs, social media content, and emails. And give them business insights. 

Chatbots in conversational marketing

Integrate your AI Chatbot with Auto Data Science and AI machine learning platform and, 

  1. Get Faster Results – by automating data science tasks to focus on what matters. 
  2. Get Better Accuracy: Auto Data Science continuously improves the accuracy of your predictions by learning from previous activities & results.
  3. Net Increased Customer Engagement: provide the best possible experience to your customers by delivering relevant information faster, reducing churn and increasing lifetime value.
  4. Multi-lingual: A multi-lingual AI Chatbot can vastly improve enterprise-client engagement and create a cross-border business potential. With our Artificial Intelligence-powered ChatBot, you can let your clients engage with you in their preferred language, where traditionally, this process would take much longer.

Chatbots have become increasingly popular as a tool for conversational marketing. Chatbots help automate gathering data, providing information about products/services, and qualifying leads further, making it easy for potential clients to attain all the information they need from their browsers or mobile devices. The hybrid approach of combining conversational marketing with traditional channels allows businesses to connect their offline and online media into one seamless experience, creating an effortless path to purchase.

Ability to understand the customer better

Conversational marketing is a way of communicating with your customers that relies on AI to understand them better. The biggest asset of conversational marketing is its ability to understand the customer better than you could. AI can find patterns in data, automate repetitive tasks and personalise experiences based on information that no human could ever know.

Creating a Dialogue

Conversational marketing is a process of creating a dialogue with your customer to assist them in making a decision. It’s not just about selling; it’s also not just about marketing or customer service. Conversational marketing is an approach that seeks to build relationships with customers based on mutual trust and respect.

With conversational marketing, you’re not just selling a product or service; you’re engaging your customers in conversation and helping them make informed choices that are right for them. You want them to feel like they’re making the final decision—not someone else.

Boosting Sales

Conversational marketing is a new way of interacting with customers. It uses artificial intelligence to improve the customer experience, changing how we interact with brands. It is about more than just improving customer service: it’s about giving customers a voice, which makes them feel more connected to you. This can lead to better relationships and more satisfied customers, ultimately, it will help you make more sales.

It isn’t just you talking to your customers on social media channels–it’s also about understanding their needs better than ever before so that you can provide them with exactly what they want at the right time. The biggest asset of conversational marketing is its ability to understand the customer better than any other type of communication channel has been able to do before now. 

All about the two-way conversation

Conversational marketing is all about a two-way conversation with your customers. It’s not just about talking to them and hoping they’ll listen but also listening to what they have to say.

Conversational marketing isn’t just about being human and showing some personality–it’s also about using automation in the right way so that it works for both parties involved: you and your customer/audience/reader.

It’s essential to build trust and credibility

Trust is the foundation of a great customer experience. It’s built on consistency, reliability and transparency–and it’s a two-way street: people will only trust you if you show them that your brand has integrity by being honest about what you do and why. You can’t have one without the other, and trust must be earned, not given.

Trust takes time to build because it requires building relationships over time (which means investing in each interaction). But once established, faith becomes an asset that continues paying off through increased sales conversions and referrals from loyal customers who want nothing more than for their friends’ experiences with your business to mirror their own positive experiences!

A conversational marketing strategy can increase sales opportunities and customer satisfaction.

Have you ever had a friend or family member ask you for advice?

It’s like that, but online.

Conversational marketing is a way to build a relationship with your customers, deliver information and value when needed, and become a trusted advisor in your market space. You can do this by using chatbots for sales and customer service, creating relevant content for them to consume, responding quickly to their questions or concerns (also known as “support”), and offering advice on social media platforms.

It’s a type of marketing that doesn’t just tell you what to do but asks you questions, gives you choices, and invites you into the conversation. It’s not about the company trying to sell you something; it’s about helping you solve a problem they know they can help with. It involves using technology in natural and friendly ways, like chatbots, voice assistants, and other AI-powered tools. These tools let you respond to customer questions or concerns in real-time. They also allow you to learn more about your customers’ needs so you can tailor content specifically for them.


Calling conversational marketing what it is—another iteration of inbound marketing—gives marketers a clear path to developing content that breaks through the noise. Using this framework helps them build a gamut of assets, from AI chatbot, blog posts, and landing pages, to quizzes and contests, to help build the type of community around their brand that will give it the best chance of success.

Conversational marketing is a powerful tool to help you build better customer relationships. It allows you to speak directly to them and provide them with the information they need at the right time in their purchasing journey. Chatbot marketing strategy also gives your brand a voice, which makes it easier for people to trust what you’re saying because they feel like they know who’s talking! Visit DBIX for more information on AI chatbots and see how they have revolutionised industries.

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